Why this works: Non-German companies often struggle with choosing the right tone of voice. This article addresses a common pain point.
Angle: Make it practical with examples from different industries (e.g., SaaS companies using Du for a casual tone vs. finance companies sticking with Sie).
Bonus: End with a quick checklist for companies to determine which tone fits their brand.
Patricia Bobak- German Copywriting & Localization 
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